RARE UNIVERSAL CATALOGUE GENEVA 1997

This rare 1997 catalog from Swiss watchmaker Universal Genève is now a sought-after item among enthusiasts and collectors. Published at a time when the brand was promoting its heritage and expertise, this catalog presents various models from the collection, with particular attention paid to the design, technical details, and aesthetics of the watches.

A version for the French market, printed in limited quantities and intended primarily for retailers and customers of the brand, this document is accompanied by a price list in French francs, allowing the models to be placed in their commercial context at the time. The inclusion of the original prices enhances its historical interest, as it offers a precise overview of the positioning of Universal Genève watches in the late 1990s.

That same year, Universal Genève added several notable creations to its collection: the Golden Tech Dual Time, featuring a second time zone, a series of chronographs dedicated to legendary driver Ayrton Senna, available in mechanical or quartz versions, and a remarkable tourbillon watch created by master watchmaker Antoine Preziuso.

Today, this catalog is much more than just a brochure: it is a testament to the history of the brand and the watch market of the time, and has become a rare and prized item among collectors. Its content, print quality, and inclusion of the original prices in Swiss francs make it a valuable piece of documentation for watch enthusiasts and fans of Universal Genève. The item is in superb condition, close to new, which is rare for something 30 years old.

Publisher: Universal Genève
Year of publication: Circa 1997
Number of pages: 51 pages
Dimensions: Height 6 inches Width 9.7 inches