TÜRLER ELECTRONIC ELECTRIC CLOCK CA. 1970

This brass table clock was made during the particularly sensitive geopolitical and economic context of the early 1970s, a pivotal period for the global oil industry. At that time, major international companies such as Exxon occupied a strategic position at the heart of global energy balances, on the eve of the first oil crisis in 1973, which would permanently disrupt relations between producing countries, industrialized states, and multinational energy companies.

Between 1971 and 1972, Exxon underwent a period of restructuring, modernizing its image and streamlining its internal programs, particularly in the area of corporate communications. The 1971–72 Clearance Program was an internal system for managing, redistributing, or liquidating promotional and corporate items intended for executives, business partners, gas stations, or affiliated networks. These items helped build an image of stability, precision, and technological mastery, values that were essential for a company operating in an increasingly tense international context.

In 1972, Exxon was unveiled as the new unified brand name for all former Enco and Esso outlets. At the same time, the company changed its corporate name from Standard Oil of New Jersey to Exxon Corporation, and Humble Oil became Exxon Company in the United States. The logo was designed by renowned industrial stylist Raymond Loewy, a French-born American industrial designer who became famous for the breadth of his design efforts across a variety of industries. Loewy spent most of his professional career in the United States, becoming a naturalized citizen in 1938. His designs also included theShell , TWA, and BP logos.

The clock is signed Türler electronic. Türler is a Swiss watchmaker founded in 1883, historically established as a jeweler-watchmaker and prestigious distributor. Unlike the major manufacturers, Türler has distinguished itself as a benchmark company, affixing its name to watches and clocks produced in collaboration with various high-quality Swiss manufacturers. The Türler name thus appears on many so-called double-signed pieces.

The word "electronic" reflects the major technological advances in watchmaking in the late 1960s and early 1970s, a period marked by the rise of electronic and electromechanical movements, heralding the advent of quartz watchmaking. This technical choice illustrates the desire to combine Swiss precision with modern technology, perfectly in line with the image that Exxon wanted to project at the time.

As for the product itself, it features a brushed/polished finish on the case, with a "Linen" dial and a yellow date display. The watch is in very good condition for its age, with only a small crack at 4 o'clock that is perfectly acceptable visually.

At the crossroads of industrial history, Swiss watchmaking, and the corporate culture of multinationals, this clock is now a tangible reminder of the world before the oil crisis, when technology, energy, and industrial design played an active role in showcasing global economic power.

Manufacturer: Türler
Model: Electric
Reference: N/A
Year: Circa 1970
Materials: Brass
Dimensions: Approx. Width 5.1 in. Depth 5.9 in. Height 1.9 in.
Caliber: N/A, electric
Box/paper: no