TISSOT CATALOG 1969

This rare small catalog from 1969 by the Swiss watchmaker Tissot was published at a time when the brand was highlighting its heritage and craftsmanship; the catalog showcases various models from the collection, with particular attention paid to the design, technical details, and aesthetics of the watches.

It begins right from the first few pages with the flagship model of the era, the PR-516: “The Particularly Rugged Watch for the Particularly Rugged Man,” featuring a total of 56 models presented in actual size.

Intended for the U.S. market, printed in limited quantities, and primarily aimed at retailers and the brand’s customers, this document includes a price list in dollars, providing context for the models within the commercial landscape of the time. 

This document comes from Norman M. Morris Associates, Inc. in New York, which was part of the distribution network that managed Omega’s presence in the U.S. market, and appears primarily in historical and legal archives.

A treasure trove of information. A collector's item.

Publisher: Tissot
Year of publication: 1969
Number of pages: 24 pages
Dimensions: Height 8 cm, Width 14.3 cm