LONGINES 1931 POCKET CALENDAR WATCHES

In 1931, the Swiss watchmaker Longines, based in Saint-Imier since 1832, was in full swing. That was the year the brand collaborated with Charles Lindbergh to create the legendary Hour Angle navigation watch. But beyond its aeronautical feats, Longines embodied the height of urban sophistication at the time. To cultivate loyalty among its most exclusive clientele—businessmen, transatlantic travelers, and the elegant gentlemen of the era—the manufacturer produced small, ultra-luxurious promotional items, foremost among which was the exquisite pocket diary.

This small notebook, designed to slip discreetly into the pocket of a three-piece suit vest or overcoat, is a direct testament to the Art Deco aesthetic. In 1931, design was defined by geometry, clean lines, and a rigorous modernist typography. The deep blue cover of the planner proudly displays the brand name, along with the words “Swiss Precision Watch.”

Inside, this planner is not just a place to jot down appointments; it’s a true practical guide for the modern man of the early 1930s. In addition to the 1931 calendar, it includes, for example, a list of religious holidays as well as a personal record section where the owner can note, among other things, his watch number and his glove and hat sizes—essential accessories for the elegant man of that era. The entire item is in incredible condition, completely blank, and comes with its Longines-branded pencil. A collector’s item.

Publisher: Longines
Year of publication: 1931
Number of pages: N/A

Dimensions: Height 10.5 cm, Width 7 cm